Top US Cities for Caffeine Consumption
The most caffeinated city in the US is Tampa, Fla., followed by Seattle, Chicago, New York and Los Angeles, while the least caffeinated cities are Riverside/San Bernardino, Calif., Atlanta, San Diego,...
View ArticleMelding Media Spawns Fragmented Communications Landscape
As Americans buy products, seek information, plan their social lives, and make personal and business decisions, the lines between media channels in the 21st century are becoming increasingly blurred,...
View ArticleTop 10 Food Trends for 2009 Showcase Local, Online, Green
A return to home cooking, growing use of online and mobile food applications, a local focus, diverse flavors and a trend toward “green” cooking and eating are among the Food Channel’s Top 10 Trends for...
View ArticleTop 10 Automotive-Classifieds Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Marketing-Related Business Websites – December 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMagazine Ad Revenue Falls 7.8% in 2008
Total magazine rate-card-reported advertising revenue for full-year 2008 closed at $23,652,018,533, a 7.8% decline vs. 2007, while 220,813 advertising pages were generated throughout the year, a drop...
View ArticleClients Lukewarm on Agency Performance but Still Won’t Switch
Only 41% of marketing executives rate their current happiness with their ad agency an 8+, on a 1-10 scale, but 62% say they still would likely use their agency again (with 62% rating an 8+ on the 1-10...
View ArticleWomen Outpace Men as Media Multi-Taskers
Women between the ages of 15 and 48 in the US watch TV and use an internet-connected computer simultaneiously for an average of 17.5 minutes per day, compared with only 15.7 minutes of same-time TV and...
View ArticleAd Rates Down from ’07 to ’08, Stabilize between Q3 & Q4
The fourth quarter of 2008 reflected a 48% decline in online display ad pricing compared with the same period in 2007, across all verticals, regardless of website size, according to ad optimization...
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