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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
View ArticleInternet Strategy Essential Even for Offline Retail – Nielsen
The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made...
View ArticleTop 50 US Web Rankings Issued for June, Travel and Leisure Categories Gain
Just barely, Google clung to its lead as the top US web property after having wrested away the honor from Yahoo three months ago, according to a comScore Media Metrix monthly analysis of US consumer...
View ArticleTop 10 Mobile Phone Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Online Retailers by Conversion Rate – June 2008
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e.,...
View ArticleIndia’s Internet Population Growing Fast, No. 4 Rediff Largest Local Site
More than 28 million people in India age 15 and older accessed the internet from home and work locations in May – a 27% increase from a year ago, making India one of the fastest-growing internet...
View ArticleGlobal CRM Market Up 23% in 2007
Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23% increase from 2006 revenue of $6.6 billion, according to Gartner, Inc. Growth was buoyed, in part,...
View ArticleQ1 Global Advertising Up 4% from 2007, Healthcare Sector Biggest Spender
Despite mounting economic pressures, global advertising spend was up over 4% in the first quarter of 2008 compared with the year-earlier period – led by nearly 10% growth in the Asia-Pacific region,...
View ArticleSenior Marketers Expect New Media, Online Spending Increase
More than 75% of senior marketers say they expect spending for new media and online initiatives to increase in the next year despite the tough economy, according to the sixth annual PRWeek/Manning...
View ArticleTop 10 TV Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSummer Social-Network Traffic Still Sizzling, but Down from ’07
The share of US visits to social-networking sites increased 7% in June 2008 from May but has decreased 19% year-over-year, though the social-network category is averaging about 6% of all US sites...
View ArticleClick Fraud Stabilizes, but Botnets Burgeon
The industry-average click-fraud rate was 16.25% in the second quarter, down a tad from the previous quarter’s 16.3% but up from the year-earlier quarter’s 15.8%, according to pay-per-click (PPC)...
View ArticlePrint, Web, Integrated Newspaper Audience Ratings Issued
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, respectively, according to (pdf)...
View ArticleMost Online Video Advertising a ‘Reasonable’ Quid pro Quo
The vast majority of digital video consumers find the inclusion of advertising “reasonable” in return for accessing free online video, though the level of acceptance varies by type of video content,...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Pressured to Drive Lifetime Customer Value
Some 58% of retailers say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group....
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
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