Communications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View ArticleNumber of ‘Cyberchondriacs’– Online Health Info Seekers – Levels off
Some 150 million people have gone online to obtain healthcare information – 66% of all adults, and 81% of those who are online – but that 2008 number is down from 2007’s 160 million, according to an...
View ArticleWomen Happy Overall, Want More Help at Home and Better Sex
Nearly all US women (94%) are satisfied with their lives and ability to balance multiple roles and responsibilities, but only half of married/partnered women are satisfied with their sex lives and the...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleNRF Forecasts Meager Holiday Season Sales Gains of 2.2%
Sales in the 2008 holiday season will rise just 2.2%, to $470.4 billion – well below the 10-year average of 4.4%, and the lowest growth level since 2002, when holiday sales* rose 1.3% from the previous...
View ArticleMore than 20 Million US Phone Users Cut Land Lines, Number Growing
More than 20 million US telephone households (17%) are now “wireless substitutors” – homes without landlines that rely solely on a mobile phone – and one in five households could be wireless-only by...
View ArticleGermany First, US Seventh in Nation Brands Index of Country Reputation
Germany is the best overall country “brand,” receiving the highest ranking among the 50 nations measured by the 2008 Anholt–GfK Roper Nation Brands Index (NBI) report. The US ranks seventh, according...
View ArticleBoomers Network Online and Stream Video, Ripe for Web Entertainment
A majority (61%) of Baby Boomer internet users in the US have visited sites that offer streaming or downloadable video, while 41% have visited online social networks, according to a report from The NPD...
View ArticleTop 10 Mobile Phone Websites – August 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleObama Site Video Viewing Up 155%, McCain’s Attracts Majority Female Viewers
The number of video streams at BarackObama.com increased 155% in August, from 502,000 in July to 1.3 million, and JohnMcCain.com for the first time attracted a majority female viewership, according to...
View ArticleUS Ad Expenditures Down 1.6% in First Half
Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 – the steepest quarterly...
View ArticleUS Consumers See Recession for Long Haul
The majority (86%) of US consumers believe the country is in a recession and more than half (54%) think the current economic conditions will last longer than 12 months, according to the Nielsen Online...
View ArticleStudy Reveals Hispanics’ Attitudes About Finances
Hispanic consumers in the US say they feel more financially secure than they have in the past and are using credit cards more, but their self-reported lack of knowledge about financial matters also has...
View ArticleMarketers Still Face Steep Web 2.0 Learning Curve
The majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0...
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